Bonn Group launches range of cup cakes, bar cakes in many variants

With cakes and other bakery products one of the most selling food segments in India during the times of Corona virus pandemic, leading FMCG player Bonn Group of Industries is not left behind in expanding its cake portfolio. It has unveiled a tasty range of eggless cup cakes and bar cakes in mix fruit, chocolate and vanilla flavours across the North Indian states of Delhi, UP, Haryana, Punjab and Himachal Pradesh. The cakes are soft and baked hygienically to perfection. They have the taste of real fruits and chocolate to entice your taste buds.

In India, the cakes market is fragmented and is still growing because of the product variants across flavours, sizes and packaging. The manufacturers are developing new products at an affordable price to satisfy the needs of the consumers. During uncertain times of Covid-19, comfort foods have been winning over the customers for their long shelf life and relatively low cost.  

“The demand of comfort foods like biscuits, breads and cakes has gone up during the lockdown period. Cake is something which is being liked by all the family members irrespective of their age-group. It’s one of the best, easy and affordable snacking options with tea and any other hot beverages. It can be taken as desserts if you are having a sugar craving after dinner/lunch. As the restaurants are shut and people still not confident about ordering food from outside, consumers are turning to comfort food items. Moreover, cakes are not only rich in taste but also high on health too. The increasing volumes of cakes in the in-store bakery are significantly observed. This will facilitate Bonn’s strategic expansion while assuring the brand remains sustainable and catering to people’s need in these changing times”, said Amrinder Singh, director, Bonn Group of Industries.

The bar cakes and cup cakes are available in 150 gram and 25 gram packs worth Rs 30 and Rs 5 respectively. Unlike bread and other bakery products, cakes in India are popular in urban demographics and gaining momentum in rural set up as well.